Meet your Marketing Advisor

👋 I'm Samantha Lloyd, experienced marketing director and advisor for startups and tech companies. I want to make an impact at your company!

samantha lloyd marketing

The pillars of any great marketing approach

Every great marketing strategy begins by putting these initial building blocks in place.

Brand

A strong brand fuels recognition and professionalism plus consistency across channels to build trust.

Content

Create a content-first approach to support product, GTM, customers, and partnerships in achieving lead generation goals.

Presence

External presence through various marketing channels to drive TOFU and brand awareness goals.

view my work

Creativity and content are at the core of my strategies

A unique brand stands out only when it has something to stand by. Building a creative and memorable brand, both internally and externally, plus driving a content-first approach strategy for your company ensures longevity and trust in the market.

Case Studies

The outcome of a solid marketing strategy

With a great marketing strategy, comes great metrics.

Traffic

Increasing top of funnel growth and driving more users to your site is key.

Leads

Ensure the traffic that comes to your site is high quality and interested in your offer.

Sales

Bringing leads through to the sales function that close.

How does my marketing generate pipeline and drive revenue growth? Let's find out!

Read more about the impact my  marketing has had at B2C and B2B companies in the tech industry.

Marketing strategy generate 25% sales pipeline & wins for fintech

With a 6:1 return on investment, and the majority of focus centred around organic pursuits, marketing generated 25% of SQOs as well as closed deals in 2021.

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Love from my colleagues and clients

I have had the opportunity to work with some of the best in the biz and they share their thoughts below!

“In every project I’ve been lucky enough to collaborate with her on, I found her energy and insight both refreshing and inspiring.”
Brigitte K.
Director, Product Design
“We worked together on a number of high impact concepts and she exceeded at every task, partnership discussion, conference, or market initiative she owned.”
Bryan B.
VP of Sales
“Without any hesitation I can say that she has unique abilities and qualities of marketing and business acumen, humility, passion, drive, and ambition.”
Nathaniel B.
CEO
“Her professionalism shines through... I would work with Samantha again in a heartbeat.”
Summer F.
Communications Director