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đź‘‹ I'm Samantha Lloyd, experienced marketing director and advisor for startups and tech companies. I want to make an impact at your company!
Every great marketing strategy begins by putting these initial building blocks in place.
A strong brand fuels recognition and professionalism plus consistency across channels to build trust.
Create a content-first approach to support product, GTM, customers, and partnerships in achieving lead generation goals.
External presence through various marketing channels to drive TOFU and brand awareness goals.
A unique brand stands out only when it has something to stand by. Building a creative and memorable brand, both internally and externally, plus driving a content-first approach strategy for your company ensures longevity and trust in the market.
Case StudiesWith a great marketing strategy, comes great metrics.
Increasing top of funnel growth and driving more users to your site is key.
Ensure the traffic that comes to your site is high quality and interested in your offer.
Bringing leads through to the sales function that close.
Read more about the impact my  marketing has had at B2C and B2B companies in the tech industry.
With a 6:1 return on investment, and the majority of focus centred around organic pursuits, marketing generated 25% of SQOs as well as closed deals in 2021.
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I have had the opportunity to work with some of the best in the biz and they share their thoughts below!
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